Most Websites Aren’t “Broken”

They’re just… quietly underperforming.

The home page is vague
The site loads a little too slow
The call-to-action is unclear
The pages read like a brochure
Google doesn’t fully understand what you do
Leads fall through the cracks (forms, email routing, spam, etc.)

And because nothing is obviously on fire, it never becomes urgent enough to fix.

Until you realize you’ve been paying for a website that mostly just exists.

Underperforming Websites Cost You

You pay for traffic… and then waste it

Ads, SEO, referrals, social… it all lands on a site that doesn’t convert. That’s like filling a bucket with a hole in it.

You lose trust before you even get a chance

A slow site, generic copy, no proof, messy layout, no clear “next step”… people bounce fast. They don’t email to ask what you meant. They just leave.

Google can’t rank what it can’t understand

A confusing structure, weak internal linking, thin pages, missing basics like FAQs and clear topic focus… it adds up.

You end up thinking the problem is “marketing”

So you chase more traffic, more content, more tools… when the real issue is that the website itself isn’t doing its job.

And the worst part?

You can spend months “improving” the wrong things
and still not know what moved the needle.

This Guide Gives You Clarity and Tells You What to Do

It’s a Cheat Sheet for Broken Websites

You’ll know exactly what to fix first, second, and third, so you stop guessing and start making changes that actually show up in:

More leads
Better rankings
Better user experience
More trust
Less chaos

It’s not theory. It’s a practical “do this next” playbook.

What You’ll Learn: The Big Wins

Fix your home page so people “get it” instantly

Simple structure, clarity rules, and quick changes that improve conversions without rewriting your whole site.

Make your site feel faster

Speed is the quickest trust-builder. You’ll learn the common culprits and how to address them (even before deep optimization).

Write in a way that converts and ranks

No robotic keyword stuffing. Just clear, scannable pages that people actually want to read.

Build SEO strength with internal linking

The “quiet lever” most sites ignore. Small changes, huge effect over time.

Stop losing leads

A broken form, missed email, or spam issue can silently destroy your marketing. You’ll build a simple routine that prevents it.

Use Search Console like a grown-up

Find errors, fix indexing issues, and clean up the stuff Google quietly complains about.

Here's a Sample

People show up thinking: “What’s in it for me?” If your website is mostly “we..." "we..." "we...” then it feels like homework for the reader. They're not interested in you. They're interested in them. Flip it to them.

A simple rewrite pattern:

Start with the result: “Get X without Y.”
Example: “Get more warmth without replacing your heater.”
Say who it’s for: “For homeowners in Madison…”
Say what you do: “We install…”
Say what happens next: “Call / book / request a quote.”

Result: "For homeowners in Madison - Get more warmth without replacing your heater. We install the best equipment because peace of mind is important. Call for a quote."

Make pages scannable:

Use clear headings every 150–250 words.
Use bullets when listing options, features, steps, or “what to expect.”
Short paragraphs win. Nobody wants to read a wall of text.

Why? When you go through your website and make changes like this, it transforms the whole experience. You’re helping people find what they need — and that’s some psychology, some science, and some art.

Do these fixes once, and they keep working for you, 24/7.

What’s Covered in the Guide

Here’s a look at the ground we cover (without giving away the whole playbook).

Start Here: The Best Place to Begin
Homepage Fixes With the Biggest Payoff
The Quickest Way to Improve Website Experience
Clearer Copy, Better Results
Blogging Without Wasting Time
Straightforward SEO Fixes That Help
The SEO Advantage Hiding in Plain Sight
How Better Location Pages Bring Better Traffic
Stop Letting Good Leads Slip Through
The Website Warnings Worth Paying Attention To

Keep Your Site Safe, Stable, and Updated
Small Pages, Bigger Impact
Content Formatting That Helps People Stay Engaged
Earn Trust Before the Pitch
Smarter Linking, Stronger SEO
Stay Visible With Simple Consistency
Use Proof to Make Your Website More Credible
Handy Checklists for Faster Improvements
Keep Learning With Curated Resources
Free Tools to Help You Fix More, Faster

What’s Included

How to Fix Your Website (PDF)

A structured guide you can read straight through, or use like a reference manual.

I hate long books.

I don’t drone on and on. It’s 33 pages total - in short sections, so you can get through it easily.

Cheat Sheets & Checklists

Printable, easy-to-follow “run this once a week” and “fix this page today” checklists, including:

The 30-minute weekly website check
Home page clarity checklist
Blog post template
On-page SEO mini checklist
Location page checklist

Tools Library

A curated list of free tools (built by me) to help you troubleshoot, create, and clean up your site faster.

Who This Is For

This is for you if:

You already have a website… but it’s not pulling its weight
You want more leads without a full rebuild
You’re tired of vague advice and SEO gobbledygook
You want a simple system you can run every week
You’d rather fix what you have than start over

This is NOT for you if:

You want a “magic trick”
You want a 3-hour course on hacks

This is the boring stuff that works (which is why it works).

BONUS #1

10 Quick Fixes That Improve Your Website Fast

Easy, high-impact changes you can do today for the best bang for the buck.

You’ll get a printable one-page “10 Quick Fixes” sheet (PDF) you can use to make your website better instantly.

Use these quick fixes and get better results right away.

BONUS #2

Give AI Agents What They Want

Your website needs a version that AI agents / assistants can use to conduct business with you.

With it, you'll be able to have your business work with AI assistants, which is where the next level of business is taking place.

This only takes 10 minutes to do, it keeps working for you, and helps AI send you free business.

This bonus alone is worth 10 times the value of this course with all the sales you could make (I should sell this as a separate guide - it's that good).

Don't Leave This Page Without Considering This Valuable Information

A redesign costs thousands.
A consultant costs hundreds per hour.
And most people still don’t know what to fix first.

This gives you the roadmap for less than the cost of a dinner out.

Use it anytime you feel your site slipping.

PDF • Instant Download

FAQs

Do I need to be technical?

No. This is written for business owners and marketers. It tells you what to do and what to ask for if someone else is implementing.

What if I’m on WordPress / Squarespace / Wix?

The principles work everywhere. Some examples lean WordPress because it’s common, but the checklist applies to any platform.

How long does it take to get through?

You can read it in an evening. You can start applying it in 30 minutes.

Is this SEO-only?

No. It’s SEO and conversion and trust. The goal is a website that actually produces results.

Is it refundable?

Once this info is given to you, I can’t take it back. So, if you’re stuck, email me and I’ll help you pick your next step.

About the Author

Tony Herman has been building and working on websites since he was 12. Today, he runs a website design company and spends a lot of time doing the same thing over and over: looking at a site and spotting why it isn’t converting, ranking, or earning trust like it should.

This book is the checklist he uses mentally when he’s “fixing the weird stuff” — the practical changes that usually move the needle without starting from scratch.

If you have questions for me before purchasing, contact me at info@fixyourwebsite.now

Your Website is Either Helping You or it’s Quietly Costing You Money

Fix the high-impact stuff first.
Ignore the noise.
Stop guessing.

Or get the done-for-you VIP program for $3,999.

If you got 10 more sales a month (and month after month), would a $199 investment be worth it?

With a lot of what I guide you though, you do it once and you benefit from it going forward... simple.
Why not do it now?